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Cradle to Cradle

Cradle to Cradle WEPA Nederland

The central theme of the Cradle to Cradle philosophy is that waste is 'food' - a system in which raw materials derived from discarded products, which are free of harmful chemicals, can be re-used infinitely (in the technological closed loop) or biologically degraded and given back to nature (the biological closed loop). Cradle to Cradle certification guarantees that the current downward spiral of environmental pollution and continued consumption of natural resources to the point of exhaustion can be halted and reversed.

With this philosophy in mind, we have analysed our complete production process and all the materials we use in order to identify the associated effect on society and the environment and determine whether viable alternatives exist. The result is Satino Black, the world's first and only toilet paper and hand towels that are authorised to carry the Cradle to Cradle label.

Satino Black is the logical consequence of our focus on the balance between People, Planet and Profit. This product range makes it possible for other organisations to achieve their sustainability objectives without complication and create involvement with their visitors and employees.

The Satino Black concept is a total solution for toilet areas: it brings organisations a step closer to achieving their sustainability objectives, without excess complexity. In addition to toilet paper, the Satino Black concept includes hand towels, hand soap, foam soap, dispenser systems and an extensive package of service and communication support.

Our long-term goal is to implement Cradle to Cradle in all areas of our operation. We have drawn up a Cradle to Cradle roadmap for this.